AWARD-winning Dorset digital firm Experience UX has launched a one-day industry event 'UX Insider'.

The move follows the success of its 'UX Bournemouth' quarterly evening events.

Taking place from 9am-5pm on Tuesday, October 16, at Pavilion Dance Bournemouth, the conference aims to bring together the digital community from within the county and beyond, with talks by industry leaders.

The line-up of impressive speakers includes big names such as Google, Sony Interactive Entertainment Europe, The Home Office and the Big Lottery Fund, who will take centre stage with expert UX consultants to deliver insight into best practice for creating first class customer experiences.

Damian Rees, conference founder, said: "After two years of sell-out UX Bournemouth events we felt there was enough appetite to evolve it into a full day conference.

"Given the growth of the digital economy in the town we very much wanted to keep it in Bournemouth, which fitted perfectly with the BOMO initiative – which promotes a season of thought leadership conferences throughout September and October.

"We’ve discovered that there is a dedicated community of people passionate about customer experiences, be they web developers, user researchers or business owners.

"This conference is designed for anyone with an interest in learning what creates the very best digital experiences and why it is so important to understand your users."

Speakers will include James Lang, who heads up user research teams for Google’s publisher products AdSense, DoubleClick and AdMob.

Rob Johnson is the manager for the user research team at Sony Interactive Entertainment Europe and has worked on titles such as Killzone, Until Dawn and Little Big Planet, as well as the PlayStation VR virtual reality headset.

He has previously run user research for firms including O2, Microsoft, Vodafone, Samsung and Channel 5.

David Harding is research ops lead at the Home Office, working with decision makers in policy, strategy and operations to ensure insight from research is used effectively.

"Our aim is to bring them a broad range of fantastic expert speakers and facilitate learning, networking and sharing in a great location," said Mr Rees.

"We are excited to have pulled together some really big industry names, which have already been a big draw for delegates both locally and from out of the area."

Early Bird tickets are available now at £150+VAT and include breakfast bakes and lunch. Visit uxinsider.net