A BUSINESS event will see speakers from around the UK focus on helping people with creating online content and building their personal brands.

The You Are the Media Creator Day, taking place at Poole’s Lighthouse, aims to get attendees working together rather than just listening to speeches.

Organiser Mark Masters said a traditional conference format no longer works.

“Whilst the networking side is important, to sit quietly and passively learn from a mix of topics isn’t value for anyone,” he said.

“We ran a survey earlier this year and the biggest obstacle for people attending events in 2022 is time. This is why we are focusing on deeper learning and a way for people to work together and motivate each other.”

Presenters heading to the workbook-themed occasion include Janine Coombes on the subject of targeting, Jon Burkhart on content creation, Sarah Townsend on content entrepreneurship, Emily and Alan Braithwaite on digital visibility, Ella Orr on career transition and Joe Glover on audience growth.

The afternoon session is dedicated to teams working together to publish something they have not done before.

Mr Masters, who created the You Are the Media as a marketing and media training community, said: “It could be a blog article, it could be a LinkedIn post, it could be a video. Something people have perhaps thought about, but never progressed or made happen. People are going to be in their own accountability teams.

“It’s great to have people coming together to spend time as a group, step away from Zoom and get to know others. Even people who perhaps need a helping hand have received funded spaces from the team at Steele Raymond. It feels good when everyone gets involved.”

He said that events could not just go back to the way they were before the pandemic.

“The world has shifted, we are different, but the importance of being around each other remains,” he added.

“Bringing people together and encouraging their involvement, means that everyone takes something new away.

“Figuring out and working together makes the world not feel so lonely. You Are The Media has always been about doing things no one else has done.”

The You Are the Media Creator Day is on Thursday, May 26, 9.30am-3pm, at Lighthouse, Poole. Details are at bit.ly/creatorday