CHERRIES have announced a 15 per cent increase for adult and junior season tickets and a 19 per cent increase for concessions ahead of next season’s Premier League bow.
Standard prices range from £550 to £760 for adults, with concessions set to pay between £340 and £590 for their seats. Juniors range from £115 to £200, while tickets for children under the age of eight remain free.
Non-executive adult season tickets work out at between £28.95 and £40 per game across 19 top-flight fixtures, compared with averages between £20.86 and £28.69 in the Championship. Family tickets have also gone up 15 per cent.
Cherries chairman Jeff Mostyn said: “I sincerely hope the vast majority of our supporters will understand this increase given our new Premier League status.
“Next season, so many of the world’s elite teams and players will be displaying an array of skills. They will, in every respect, be box office attractions.
“As a business, it is essential that we provide value for money and in this respect there can be no question that our ticket pricing remains more than competitive in comparison with other Premier League clubs.
“When you also consider that our capacity is under 12,000, we believe we have been respectful in our pricing structure.”
There is a 35 per cent increase for disabled supporters which takes into account recommendations from Level Playing Field, a campaigning and advisory group advocating equal rights for disabled fans across all sports.
Standard disabled adult season tickets are set to range from £325 to £445, with wheelchair users paying £70.
Cherries' supporter liaison officer Liz Finney said: “When planning our policy for disabled supporters ticketing, we took into account our commitment to meet disabled ticketing guidelines.
“The staged process is designed to avoid unreasonable increases at short notice and ensure as many existing holders as possible will be able to renew.
“A number of pricing options were discussed before deciding on an increase which we believed to be fair and representative of value for money.”
Following yesterday’s confirmation that the club would not be extending the capacity at Dean Court, the club opted to maintain its limit on season tickets to 7,000.
Seats will be available to renew from Friday, June 5 until Sunday, July 5 for existing season ticket holders. Forms are set to be posted by the end of May.
Supporters who wish to stage payments across four, six or eight months can find further details on the finance options available via the club's official website.
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