FANCY a private cookery lesson from Oliver Rowe?

Households across the UK can now invite a virtual version of the celebrity chef into their home with vodcasts available to download direct to the kitchen table.

The BBC's Urban Chef has joined forces with the English Beef and Lamb Executive (EBLEX) to highlight the versatility of cooking with seasonal Quality Standard Lamb.

Computer-savvy cooking enthusiasts can see step by step preparation of tasty teatime treats from speedy suppers to stress free Sunday lunches and food for special occasions. With Oliver's hands-on top tips it couldn't be more straightforward to create quick and easy dishes without compromising on taste.

"Lives are so busy these days, we want and we are expected to simply achieve it all! This is certainly no different when it comes to cooking," said Oliver.

"One of the fantastic things about lamb is it need not be time consuming. Whether you are looking for a speedy simple dish, a healthy square meal or an opportunity to indulge, Quality Standard lamb is the answer. You can choose from lean lamb strips, full and flavoursome steaks, tasty chops or even succulent leg. There really is something for everyone."

And according to Oliver, now's the perfect time to treat the family to some tasty lamb tucker.

"Not many consumers are aware that the flavour of lamb is seasonal. In the autumn there is more lamb available in your local butcher and supermarket, which has a fuller, richer flavour because of extra time spent grazing throughout the summer."

  • Download Oliver Rowe's vodcast at beefandlambuy.co.uk.