MUMS and dads in Dorset are being urged to protect themselves better against the sun after a survey revealed they set a poor example to their children.

The warning comes from Cancer Research and Nivea Sun, after research showed 40 per cent of UK parents admit they often forget to look after their own skin in strong sunshine as they concentrate on protecting their children.

More than 85 per cent of parents surveyed are aware that too much exposure to UV radiation from the sun could increase their risk of skin cancer, but only 47 per cent normally take as much care to protect their own skin as their children’s.

With more than 800,000 parents of children aged 16 and under in the South West, mums and dads are being urged to set the right example.

Helen Johnstone, Cancer Research UK spokesperson for the South West, said: “While most mums and dads are great at ensuring their kids are protected with hats, sunglasses and sunscreen, it’s clear that when it comes to their own sun safety many are putting themselves last.

“In the South West, around 1,500 people are now diagnosed with malignant melanoma each year, which is why we’ve joined forces with Nivea Sun to raise vital awareness and funds for research. By following some simple tips and taking care not to burn parents can ensure their whole family can enjoy the sun safely this summer.”

Faye Saxby, of Christchurch, is well aware of the need to keep herself and her two-year-old daughter Nancy Hubbard safe in the sun.

“I always make sure Nancy is protected in strong sun so she doesn’t burn. I try to do the same for myself but I can imagine how easy it is for busy parents to forget to look after their own skin,” she said.

Yinka Ebo, senior health information officer at Cancer Research UK, said: “Understandably, when we do get the chance to enjoy some sunshine, we’re keen to make the most of it but it’s really important to enjoy the sun safely and take care not to burn.

“We want to help parents set the right example for their children so they grow up with a healthy attitude towards the sun.

“When the sun is strong, it’s important that all family members use a combination of shade, clothing and, at least factor 15 sunscreen, to keep their skin protected from harmful UV rays.

This will help prevent sunburn, which isn’t only painful and unpleasant – it also increases the risk of skin cancer