BOURNEMOUTH boys are the biggest preeners in the country, spending more on looking good than any other town.

A new survey by price comparison site MySupermarket.co.uk shows they spend an average of £184.56 every year on male toiletries, making them the most "metrosexual" in the UK.

"Bournemouth is well-known for its pretty boys, and guys taking care of their appearance," said a spokesman for the website. "So we weren't surprised to see it at the top of the male toiletries list.

"Although we were quite surprised it beat Brighton."

Wendy Peart, hair stylist at NBS hair and nails salon in Bournemouth, said: "We are getting more men coming in here, especially to get colour in their hair, but we do get the occasional man coming in for a manicure.

"I like doing it for them, though I have to say I'm not into men who are too poncey from a personal point of view. It's good that men are taking more care over their appearance, though."

Massages remain the most popular choice for men in the grooming world, although some will go for more extreme therapies.

"We get a few guys coming in for waxing. They also get facials and do their nails," said therapist Kate Gurney at Bournemouth's The Beauty Room.

"A lot of the time, it's women bringing their husbands in, but I think Bournemouth seems to attract a lot of men who care about their appearance."

And according to the survey, cleanliness in Bournemouth does not stop at male vanity.

Bournemouth spends more on household cleaning products than any other town, and their average cleaning bill - at £234 per year - is £73 higher than the town which came bottom of the survey - Birmingham.