Bournemouth is the happiest town in the United Kingdom, according to a new survey.

Research by First Direct bank, which polled 6,000 people across the country, cites the resort's golden beaches, buzzing town centre and award-winning gardens as the recipe for success in the happiness stakes.

More than four in five residents say they are content with their lot, putting the town firmly at the top of the happiness league. Llandudno in Wales ranked the second happiest town while Plymouth was voted third. At the other end of the scale Walsall boasts the least happy residents.

As well as its seven miles of beaches, bustling town centre and stunning gardens, Bournemouth's wide range of sports and surrounding countryside helped push it to the top of the happiness table.

First Direct said it wanted to establish what made Britons happy in the 21st century. The poll found that relationships with partners, friends and family are the biggest influence in making us smile.

The ability to do what we like, followed by our job were the next big factors.

Mark Mullen, head of marketing at First Direct, said: "Those close to us have the greatest power to make us happy but it seems that where you live can also have a substantial impact on your overall happiness."

Bournemouth's head of tourism Mark Smith said: "This is fantastic news. Making people happy is what this resort is all about and why people want to spend time here.

"Bournemouth is a fun destination which is the reason why people want to come and spend time here, even if just for a few days. It's nice to hear that local residents really appreciate being here as well."

Cllr Ron Whittaker said: "Bournemouth is a beautiful place. In my mind, the Stour Valley is the jewel in its crown.

"However, high density developments, encroaching on our green belt, and increasing traffic could create unhappiness for future generations."