ONE of the UK’s fastest growing private medical insurance companies Health-on-Line, has seen a 10% increase in customer conversion following the launch of its new website.

The new-look site www.health-on-line.co.uk is the work of award-winning creative marketing agency Fireworx, which, like Health-on-Line, is based in Bournemouth.

Fireworx was founded in 2007 and has blue-chip clients including the insurer AXA, the furniture retailer Harveys and communications brand Vodafone.

Last month (March) Fireworx was named amongst the top 10 Elite agencies (1-10 staff) in the prestigious Drum Design Census 2015. An accolade judged on financial performance, client satisfaction and peer recommendation.

Daniel Smith, Managing Director at Fireworx said: “Health-on-Line commissioned us because of our reputation and meticulous approach to improving customer conversion.

"Looking through the eyes of the customer we reviewed the complete journey from making an enquiry, to opening a health insurance policy.

"The resulting brand identity uses the simple idea of ‘MY’ along with real-life photography and plain English, to perfectly reflect Health-on-Line's customer-focused approach to health insurance.

"I am incredibly proud of the final website and the company's ongoing growth."

Health-on-Line is based in Bournemouth and was established in 2000 to sell Private Medical Insurance (PMI). Now part of AXA PPP healthcare, it employs over 350 people and is still expanding.

Mike Dalby, Managing Director at Health-on-Line said: “Fireworx’s creativity, planning and digital capabilities convinced us that they could improve our marketing activities and support our growth targets and since we launched the website we have already seen a 10% increase in customer conversion.

"The strategies Fireworx introduced to our customer communications are now being rolled-out across other product areas within Health-on-Line.”