IT'S certainly a busy old world.
We're juggling all the balls of modern married life and it's not always a haven of domestic bliss.
The alarm bell rings in the morning and all hell breaks loose as mum, dad and the youngsters play pinball in the bathroom, living room and kitchen before heading off on their separate ways.
And these days, it's fairly likely that one or two of them will be packed in to the back of the car for the short run down to school, a quick stop on the double yellows, a check to make sure the youngster has made it through the gates without requiring the attention of paramedics and off to work.
Yes, it's certainly a busy old world, but potentially it's also a very dangerous one, especially in situations when the hurly-burly of that modern life can mean taking risks with your children.
A few months ago, the response to our short campaign to persuade drivers not to act irresponsibly outside their childrens' schools was highly encouraging.
Indeed, the vast majority of readers who responded in our letters page and on our website were all for our rogues' gallery' of motoring miscreants.
But memories are short, it would appear, as today's front page story will testify.
So we're going to carry on sending our photographers and reporters along to local schools, week after week, to pass on the message from head teachers and the police that some of the things that are happening could one day end in tragedy.
Common sense - and even an extra few minutes of your day spent walking the youngsters to school instead of driving - could make all the difference.
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