ONE in every 20 deaths in Bournemouth, Christchurch and Poole is as a direct result of air pollution, a new study has revealed.

In total, an estimated 273 people – or five per cent of all deaths – in the towns last year can be attributed to the cause, according to a report.

In the south west, death from air pollution is now 16 times more frequent than deaths from traffic accidents. The proportion of air pollution-related deaths is highest in Swindon, at 5.4 per cent, or 97 deaths.

The figures have been compiled in Centre for Cities’ annual study of the UK’s major urban areas – Cities Outlook 2020.

Bournemouth is fourth-highest in the region.

Officials say transport is a significant, but not sole contributor to air pollution. Burning fuels is also said to be a major cause.

The authors of the report say authorities should introduce ‘ultra low emission zones’ in town and city centres for drivers and ban the use of wood burning stoves and coal fires in areas where air pollution exceeds guidelines.

Andrew Carter, chief executive of Centre for Cities, said: “More than half of people in the UK live in cities and large towns. While they offer people good employment and lifestyle opportunities, Cities Outlook 2020 shows that they also having a damaging effect on their health, with air pollution killing thousands of people.”

Councillor Felicity Rice, BCP Council’s cabinet member for climate change, said: “The report ranks the area as ninth best for CO2 emissions per person, reflecting the positive progress being made towards the region becoming carbon neutral.

“However, the findings around air pollution are clear evidence that we are in a climate and ecological emergency, and reinforces the critical role that we all have to play in tackling air pollution.

“From the actions we take as a council, to the everyday choices made by our residents, we all need to take responsibility in ensuring we reduce our impact on air quality.

“As part of the council’s climate and ecological emergency action plan, we have set out the actions we propose to take in reducing the impact of harmful emissions on the health of our communities and environment.”