Solar power is being successfully harnessed at Bournemouth seafront to operate new environmentally friendly recycling bins.

In a revolutionary scheme, the first of its kind in the world, bins installed around the Pier Approach have been fitted with solar panels.

The sun's rays charge a battery which powers a compression system, meaning that up to eight times more recycling can be placed in the bins than normal.

When a bin is almost full a text message is sent to the council's waste department in an effort to cut the number of bin collection rounds.

The new bins are being pioneered by Marks and Spencer following the launch of the company's first Eco store in Bournemouth and the borough council.

As well as the solar powered bins, M & S have donated 150 recycling litter bins for use in public areas and outside schools in Bournemouth town centre, Winton, Boscombe and Westbourne.

Emma Sadiswkyj-Frewer, the borough's environmental and recycling manager, said: "We are grateful to M & S for the recycling bins for the town.

"The provision of on-the-go recycling bins in public areas has extended the borough's recycling facilities, making it even easier to dispose of our waste responsibly."

Bournemouth seafront service development officer Andrew Emery said: "The use of mobile phone technology and solar power is a world first; it's right at the cutting edge of new technology.

"The new bins are working well and haven't cost the taxpayer a penny."

Council leader Stephen MacLoughlin said: "I am delighted that Marks and Spencer has chosen Bournemouth for the opening of its first Eco store in the country.

"They have also been fantastic in working with the council to improve the local environment. Their donation of recycling litter bins, electric powered bikes and enhanced street furniture is greatly appreciated."