DORSET’S famous baby and toddler food brand Organix has a new boss.

Mark Golder has been named managing director of the Bournemouth-based business.

The company was founded in Christchurch in 1992 and was bought by the international Hero Group in 2008.

Mr Golder said: “Organix has been a trailblazing brand and business for nearly 30 years and has set the highest bar in the market for offering parents access to the best organic baby and toddler food in the category.

“The company’s passion and desire to always do the right thing for people and planet, with a commitment to the utmost quality its products, makes this a hugely inspiring brand to lead.

“I am impressed by the passion and commitment I have already seen in the team. It’s a privilege to lead such an influential business, and I look forward to building further on our success, to continue to delight our consumers.”

He takes over from Philipp von Jagow, who returns to the Hero Group to take up the role of vice-president of natural spreads.

Mr Golder has 25 years’ experience with top fast-moving consumer goods bands. He was most recently managing director for UK and Europe at Quest Nutrition, where he established and led the European business.

He graduated with a degree in food science from the University of Leeds and worked as a food technologist for Marks & Spencer before moving into buying.

His career has included 10 years at PepsiCo, where he worked as commercialisation director for snacks in Europe. He spent two years as sales director for Pukka Herbs, delivering revenue growth in the UK and overseas.

Organix was founded by Lizzie Vann, who campaigned to remove additives from children’s food.

The business set out a mission to make healthy food a choice for everyone.

Today, it is the number one baby finger food and toddler snack brand, with a market share of more than 36 per cent.

Every pack carries a “No junk promise” and its packaging is 85 per cent recyclable, with an objective to be 100 per cent sustainable by 2023.