THE latest outlet at Poole's new Kingland district has opened for business – and it is championing an 'environmentally friendlier' way of shopping.

Ten Foot Naked is a package-free grocery shop that also offers a home delivery service.

It is the tenth retailer to open at Kingland Crescent, a new development of local independent businesses along a revamped stretch of town centre leading from the Dolphin Shopping Centre.

Dan Pink, director of Ten Foot Naked, said: “A large amount of food wastage comes down to consumers being forced to purchase a larger amount than they actually need.

"Therefore, we wanted to offer a new method of shopping to help people reduce their waste."

“After recently quitting my job as a police community support officer to start the business, I was delighted to receive the opportunity to open up a shop in Poole.

"We thought Poole would be a great fit for the business, as we couldn’t see any other similar offerings in the area for zero-waste stores.

“Since opening our doors, we have already been welcomed into this new community of local retailers.

" I am extremely excited to meet our new locals in the coming weeks.”

Read more: Five new retailers set to open in Poole as lockdown eases

Ten Foot Naked sells a variety of fresh fruit and vegetables, locally roasted coffee and a range of household items. The store also runs an online food delivery service for those living in Bournemouth, Poole and the surrounding areas.

John Grinnell, Dolphin Shopping Centre and Kingland manager, said: “The centre is thrilled to welcome Dan and the team to our diverse line-up of retailers that we have at Kingland.

"It is brilliant that we have been able to fill a gap in our retail offering by providing the community with access to a store devoted specifically to reducing our impact on the environment.”

All ten retailers on Kingland Crescent will benefit from no rent or business rates for two years.

Landlord's Legal & General say this this is to kick-start the 'unparalleled shopping experience that will see Poole become an exciting new retail environment, creating a future-ready space which re-connects people with place'.

Ten Foot Naked shoppers are encouraged to bring their own containers for all purchases, allowing them to control how much product they purchase.