LUSH was today devoting its 100 UK shop windows to a campaign highlighting what it says is the lack of black history taught in schools.
The Poole-based cosmetics brand is supporting the #TBH365 campaign, dedicated to teaching black history in the national curriculum 365 days a year.
Lush will be selling a #TBH365 bath bomb for two weeks at £5.95, with all the proceeds after VAT going to the Black Curriculum.
The campaign was started by social enterprise the Black Curriculum, which says the existing national curriculum for history systematically omits the contribution of black people in favour of a “white, Eurocentric curriculum” and disassociates Britain from a legacy that has oppressed black people.
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Lavinya Stennett, founder of the Black Curriculum, said: “We are working towards #TBH365 as a way to encourage more than one narrative to be taught in curriculums across the country.
“Our future is one where curriculums are broad and enriched with the many experiences of Black events and contributions. The continued roll out of these curriculums and enriched exam board specifications through #TBH365 will allow each of us and all young young people to build an equal future.”
Lush cites the Macpherson Report, produced almost 21 years ago after the murder of black teenager Stephen Lawrence, which said diversity in the curriculum was one way to prevent racism.
The Windrush Review into failings at the Home Office also recommended that colonial and migration history should be taught. Black history lessons were recently made mandatory in Welsh schools.
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Lush Wimbledon manager Nadia Monezero, who initiated conversations with the Black Curriculum with the company’s Guildford manager Angelica Abella, said: “We knew we wanted to support a group tackling the root cause of racism in the UK and agreed that education was the way forward, due to our own lack of Black history that we received in school, most of which we taught ourselves or by our parents.
“The Black Curriculum is an organisation run by young, gifted black individuals who went through the same education system as us looking to change it.
“We had to get involved. It’s not about giving a voice to the voiceless, for me it’s about amplifying their message.”
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