A PODCAST hosted by a mother and daughter team and focusing on family businesses has reached listeners in 21 countries.
It Runs In The Family, launched six months ago has reached number 17 among family business podcasts and 77 in the top entrepreneurship podcasts for Britain.
It is hosted by Liz Willingham, founder and managing director of Liz Lean PR in Poole, and her daughter Leila, who is business and PR account manager at the agency.
Guests have included chef, restaurateur and television presenter Marco Pierre White and his son Luciano; Warren Haskins, chairman of 100-year-old Haskins Garden Centres; Jill Stein and her son Jack of the Rick Stein business empire; and father and son Paul and Will Hendy of the Hendy Group of car dealerships.
Liz Willingham said: “We launched the podcast hoping that it would become a place where listeners can learn from family businesses, either as a family organisation themselves or as individuals interested in this unique way of operating. It has been great to see the podcast achieve this not only in the UK but across various countries, including the United States, Canada, Russia and France. We even have a handful of listeners tuning in from as far afield as Australia which is incredible.
“We’re thrilled that our global listener base is enjoying the stories as much as we are and look forward to producing even more episodes with some of the biggest and intriguing family brands. Curiously, we’ve also reached number 32 in the Estonian charts for entrepreneurship.”
Leila said: “As we know from personal experience, there are real joys and also real challenges when working with family business. We have loved hearing the stories of those who have been there and done it. From Double Dutch, highly successful tonic brand established by twin sisters, Raissa and Joyce in 2015, to Balson’s Butchers, the UK’s oldest family business that can be traced back to 1515, we’re covering a lot of business and family ground in this podcast.”
Episodes are released every other Wednesday on podcasting platforms such as Apple Podcasts, Spotify and Google Podcasts.
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