High-end delicatessen opens its doors in Ashley Cross

Nicholas James Delicatessen is the newest addition to Station Road in Ashley Cross, replacing Isabel’s Restaurant which closed in January after more than 40 years of trading.

The deli’s manager Pierre Van Wyk lead from the front, welcoming customers to the new store and helping sell the vast range of products.

Nicholas James Delicatessen manager Pierre Van Wyk

Pierre told the Daily Echo: “We’re really excited to be able to open finally. We definitely could have opened sooner but everything had to be right, we didn’t want to settle for half done. We want our customers to have a great experience.

“Even before we officially opened, we had lots of people filling in just to take ‘a look’ so we ended up opening there and then as it was just too busy to pass up.

He added: “Feedback has been great so far and we look forward to meeting more and more people.”

The theme of luxury is apparent, with the deli selling fine wines and spirits, cigars, as well as an array of fresh meat, fruit and vegetables.

Fresh offerings at Nicholas James Delicatessen in Ashley Cross

The deli has also partnered with the Wimborne based brewery Eight Arch to stock their locally produced beers.

One customer, Jilly, was thrilled with the deli’s offerings. She told the Daily Echo: “It’s beautiful in there, as a vegan I’m not one to often visit a deli but I definitely got my money’s worth. I came in looking for some fresh mushrooms and left with much more, it’s very nice store indeed.”

Nicholas James Delicatessen was due to open on Tuesday July 27, however was delayed to ensure maximum space for customers. Later this week, the flooring and worktops will be specially cleaned.