Home delivery has been a lifesaver to many over the last two years, but it has now reached new heights with the UK's 'highest' food delivery drop.
At Subliminal Cliffs near Swanage, TV chef Matt Pritchard delivered pizzas to two intrepid cliff campers taking in the views above crashing waves.
Abseiling down the cliff face, in a publicity stunt to highlight a new plant-based product, Matt delivered Papa John's new Hemp Sticks pizza to the couple.
Matt said: "It's been great to combine my former life as a stuntman with my love of natural, mood boosting foods to deliver the new Hemp Sticks and plant-based pizzas down the side of a cliff face."
The hemp seeds are sourced from Good Hemp, who transform the seeds into food, drink, cosmetics and more on its Devon farm. From stalk to leaf, every part of the hemp plant can be used, which makes it a carbon negative crop.
Giles Codd, senior marketing director at Papa John's UK, comments: "It's been great to have Matt as part of our delivery crew for the day to help demonstrate the natural highs of plant-based foods."
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