LOCALiQ – part of the Daily Echo’s publisher Newsquest Media Group – has launched an exclusive survey to detail the state of digital marketing in the UK.

The UK -wide research initiative seeks to understand how local companies in the UK are reshaping their marketing strategies.

Set against the context of economic uncertainty with soaring energy and fuel costs, the survey aims to uncover what businesses priorities are for the year ahead and identify the most important digital marketing initiatives moving forward.

Nikki Broxup, marketing director at LOCALiQ – the digital marketing business of Newsquest Media Group – said: "As the leading digital marketing partner to local businesses across the UK and with insights into more than 200 local communities through our Newsquest publications we're excited to launch this research initiative and gather valuable industry insights."

The State of Digital Marketing Survey covers topics including usage of various digital channels, budgets and investment plans, staffing, skills, and resourcing. The aim is to gather valuable industry insights and offer guidance on how local businesses can continually enhance their marketing strategies.

The past two years have been incredibly challenging for most UK businesses. Despite the easing of lockdown measures and demand recuperating, there is still great uncertainty about surging inflation, labour shortages, and future sales. Data on the expectations of businesses is therefore especially important for industry players in helping to inform their judgements and business decisions.

Nikki Broxup added: "LOCALiQ wants to understand how local businesses have dealt with and overcome these challenges and identify the most important digital marketing initiatives moving forward.”

The survey data will be made available to business owners, highlighting key trends and common themes. Findings will be presented in a detailed report, providing valuable insights on effective ways to improve digital marketing strategies for local businesses.

LOCALiQ invites business owners and marketers to complete the survey and contribute to this valuable research initiative. After completing the survey, respondents will receive exclusive first access to the full report later this year.

To complete the survey please click here.