The latest addition to Rob Da Bank's adventurous and already prosperous musical label will be the family-orientated Camp Bestival at Lulworth Cove.
The smaller sibling of the successful Isle of Wight-based Bestival held the first of a series of launch parties in Bournemouth.
As you would come to expect from a Rob Da Bank party, there is also a varied selection of other unique acts and DJs as well as those signed to Sunday Best.
One such act is Kid Carpet. The one-man show has all the trademarks of an artist from that label - an experimental, eccentric chap who dares not take himself too seriously.
His opening number consisted of an air guitar played using a sensor that beams from the bottom of just three frets and a guitar head.
It's an interesting concept to witness for a few songs, but it is questionable whether this works in a pub in the centre of town.
Kid Carpet should stick to festivals.
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