Through the Door is Trader of the Week

Launched in March 2021, Through the Door is an online business selling handmade earrings, hair accessories and stationery.

Its biggest seller is the ‘mystery box’ which includes a mix up of the products, all picked with the buyer in mind.

The talent behind the business is Chloe Moorehouse, a masters student at Bournemouth University.

The 24-year-old had found her mental health deteriorating through lockdown, and in a search for a hobby, found herself hooked on her handmade crafts.

Chloe said: “Being a university student throughout Covid, and with the stress of university anyway, my mental health wasn’t very good. I found I wasn’t really looking after myself.

Through the Door earrings (Image: Chloe Moorehouse)

“I was looking on Tik Tok and saw the love for small businesses through Covid, when you were only able to shop online.

“So that’s how the idea kind of generated. It gave me something to do every day, it really helped me to feel better.”

Chloe then launched her own website to promote her unique products and make them available for delivery ‘through the door’.

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Chloe said: “My best seller is probably my mystery boxes- there are different sizes, so boxes for either £5, £10, £15, or £20.

“People tell me their favourite colours, their favourite items, favourite things, and I just make them a box personalised to them.”

There are also themed boxes available, including a Halloween box, a Harry Potter box, and a Marvel box.

Mystery boxes by Chloe (Image: Chloe Moorehouse)

Although the business has continued to grow, Chloe plans to keep her business online, and her products at an affordable price.

She said: “I only ship to the UK at the moment but I plan to be able to ship internationally. But I will be keeping it predominantly online.

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“Being a student myself, a huge part of the business that was important to me was remaining as affordable as possible. My mystery boxes range from £3.50-£25 to cover everyone’s price point and no individual item of jewellery on the website is any more than £4.

“That’s why I ask the customer for their favourite colours and items before I pack their mystery box - so they can actually use and love every item in it to avoid waste.”

To see the full product range, visit https://www.throughthedoorboxes.co.uk or @throughthedoorboxes on Tiktok and Instagram.