Dorset independent brewery Badger is launching a new brand called Outland, which will feature a range of craft beers.

Badger brewery has a 240-year brewing tradition from its home in Blandford.

The new beers include a Milk Stout, and a Ginger Pale Ale in 440ml cans, and a draught West Coast IPA initially available exclusively in Hall & Woodhouse pubs, with cans to follow this autumn.

The overall theme for Outland is 'Far From Ordinary', referencing the Dorset countryside home of the Badger Brewery and the character, style and flavours of the range.

Head brewer Toby Heasman says: "The Outland project has given the brewing team a great opportunity to showcase their creativity in brewing some unique and innovative beers. It has been great fun developing the range, which allows drinkers to try a range of diverse styles from a West Coast IPA to an indulgent Milk Stout through to a Ginger Pale Ale.

"We hope drinkers have as much fun drinking the beers as we had brewing them, and look forward to receiving their feedback."

Giles Mountford, drinks marketing manager at Badger Beers, said: "Outland is our biggest investment in NPD for many years and we're delighted with the final result.

"The range has all the craft beer cues, on trend styles including stout, interesting flavours, a striking pack design with strong shelf appeal, and clear on-pack communication that's easy for new or light craft drinkers to understand - unlike some craft brands that they find hard to decipher."

Badger's Outland beers have already had listings secured for Ginger Pale Ale and Milk Stout in Sainsbury's and Waitrose from April, with Morrisons and Ocado, set to follow later in the year.

Both beers will be priced at around £3 per can.

Mountford added: "We don't need to be edgy; we can credibly launch a more mainstream craft offer by leveraging the link to Badger as one of the best-known ale brands in the UK, synonymous with top quality, authentic and characterful beers from a truly independent brewery.

"The result is Outland, a new brand that we believe can democratise craft beer and ultimately bring more drinkers, both from premium bottled ales and lager, into the craft sector."