AN INSURANCE broker with three branches across Bournemouth and Poole has changed its name.

A-Plan Insurance became Howden as of October 1 after joining the Howden Group two years ago.

Founded in 1963, and part of the Howden Group since 2021, A-Plan Insurance is one of the largest specialist insurance distribution groups in the UK.

From October 23, it will mark the new chapter with a series of community events.

Howden Bournemouth, Poole, and Parkstone will host both a drinks and nibbles evening with a hamper giveaway to thank clients and the community for their support, and to introduce them to the new name.

The branches are located in the Triangle in Bournemouth, High Street Poole, and Commercial Road in Parkstone.

Alec Alexander, divisional director for A-Plan Bournemouth, Poole, and Parkstone, said: “We’ve been a part of the Howden family for two years now, and in that time, our clients have enjoyed the same great service and advice that they’ve always known from us.

“We want to reassure our clients that it’s the same great people, and great service that you’ve come to expect from A-Plan Insurance, but we now have a new name, and a new look at our branch.”

He added: “We’re still a local insurance broker, focused on helping our clients get value for money on their home, motor and business insurance, with a friendly and expert team of staff.

“Our upcoming events are our way of saying thank you to our clients, and answer any questions they may have, and we look forward to looking after them for many years to come as Howden.”

Howden Bournemouth, Poole and Parkstone are amongst 108 high street branches across the UK.

With each branch hosting two community events, there will be 216 events celebrating the new moniker.

Alec said: “Howden was founded on trust, friendship, expertise, empowerment, and independence, and these core principles remain at the heart of what sets the business apart.

“We’re excited to be celebrating our new name alongside all the branches across the country, as our ethos has always been about serving local people, locally. It’s one new name, 216 celebrations.”

To take part in the Howden events, visit your local branch or call 01202 297031.

Visit howdeninsurance.co.uk.