Metrosexual: A term generally applied to heterosexual men with a strong concern for their appearance, or whose lifestyles display attributes stereotypically seen among gay men.

Does this sound like you?

If so then the chances are you care about your hair. Perhaps you'll be on first name terms with your hairdresser, maybe you'll be no stranger to the straightners or, at the very least, you'll use something called conditioner.

However, as much as you like your hair, you don't want it everywhere and a bit of seasonal pruning and the odd wax might not be uncommon.

As well as hair, you'll care about what you wear and you won't need satellite navigation to find your way around your local gentlemen's outfitter - where you might even exchange money for garments like a pink shirt.

However, as you know, clothes are only part of the story and skin care is a big priority. Moisturising is absolutely essential and because a golden tan is de rigueur in metrosexual circles, you'll need to get your colour from a bottle if the sun isn't shining.

And there will be no shame in any of this because you are metrosexual. No doubt your mates are like-minded and therefore unlikely to give you any stick. In fact they might even want to know where you get your hair cut and what moisturiser you're using, unlike your Dad who will probably ridicule you, but he is constrained by the shackles of masculinity and old so doesn't understand.

If all this sounds familiar and describes you well, then your jewellery-clad ears might prick up with the news that men's make-up has just arrived at a high street near you.

While this metrosexual must-have was introduced earlier this year by Jean Paul Gaultier, it wasn't readily available or affordable for blokes with a penchant for painting their face. However thanks to Superdrug that's all changed as this week they launched a line of make-up for men including Guy-liner and Manscara which is on sale for £6.50.

"Men are obsessed with their appearance more than ever," explains Jenny Hill, a representative from Superdrug. "Men wearing make-up has become more prevalent in the music industry and in the fashion industry and it's a trend that has a good chance of trickling down into the high streets."

Jenny also believes that while some might snub the likes of Manscara at first, she is confident that metrosexual men will follow the example of people like Russell Brand.

"It's one of those things where people balk at it when they first hear about it," she says. "But ten years ago when we first introduced moisturiser for men people said it would never catch on and now it's a multimillion pound business.

"We have quite a lot of men coming in, mainly for things like facials, manicures, pedicures, waxing and to have their eyebrows shaped," explains Joy Crouch, head beautician at N-Joy. "I think men are starting to take more care of themselves."

However it's not just pretty boys getting these treatments, indeed some of Joy's customers are people you would not expect to see in a beauty salon.

"We have quite a lot of men who do manual jobs coming in, like builders," she explains. "Their hands are usually rough or cracked and they want us to treat them."

So as even the builders move towards being metrosexual, it seems that the floodgates have opened and perhaps Superdrug's make-up will actually do rather well.