JUST how many sandwiches can one town eat?

That's the question being asked in Christchurch, which now has at least 16 outlets selling sandwiches at a time when four per cent inflation means home-made lunch boxes are the fashion.

Two new baguette bars have recently opened, offering a wide range of fillings.

Janette Robinson at Baggies, which has been serving up sarnies for 15 years, is unhappy about the arrival of newcomer Subway, a few doors down the High Street.

Subway sent out a warning that it did not like Mrs Robinson's sign advertising "Baggies' sub deal - a freshly made sub of your choice and a bag of Walker's crisps for £1.95".

"Subway are threatening me with legal action because I'm selling subs and it's a registered trade mark," said Mrs Robinson.

"I've got to take my sign down. I was here first and I've always done subs."

She and husband Ian have complained to the council about the number of food takeaways setting up shop without A3 planning permission.

But the council has told them it is not needed, a fact confirmed to the Daily Echo.

Mr Robinson has counted 18 establishments where sandwiches can be bought.

"You don't need that. You need more retail outlets to bring people into the town and then they will stay for coffee and lunch," said his wife.

Subway franchisee Martin Graves said the company "believes there is a market for a new store in Christchurch".

He added that it had been decided not to take legal action over Baggies' advert.

Another sandwich bar, Rumbles, has recently opened its doors. Partner Tracy Forbes said business had been good.

"I'm not like any other sandwich bars because our sandwiches are not ready-made. We make them to order and we have a salad bar," she said.

Diana and Bernie Wood have been running Little Venice cafe in Bargates for 20 years.

Mrs Wood said: "It's really good and healthy to have competition. It keeps you on your toes and makes you aware there are people out there doing the same thing.

"But you can have too much of a good thing."