By Megan Armitage

World Rugby have announced their bold ambitions to create the most accessible Women's Rugby World Cup 2025 ever with the release of ticket prices.

The event, which takes place between the 22 August and 27 September in England, is expected to see unprecedented demand as the sport continues to grow across the globe.

To match these demands, World Rugby have now unveiled their pool and knock-out venues for the tournament alongside a wide range of ticket prices for fans new and old, set to go on general presale on 24 September.

Women's Rugby World Cup 2025 Managing Director, Sarah Massey noted that the time to be bold and accessible is now.

"We're looking to do quite a few bold things with this tournament and we want to attract lots of new fans," she said.

"So, we’re really pleased to confirm that the first phase of tickets will go on sale in September.

"We’ve got some amazing personalities, athletes and compelling stories to tell and we feel the time is now for women’s rugby.

"We are expecting unprecedented demand for these matches at eight iconic venues and we will set that momentum at Sunderland and that will carry on all the way through the tournament until the final."

York LNER Community Stadium and Brighton and Hove Albion Stadium are amongst the venues named to host the pool stages of the event.

Knockout games will take place at Ashton Gate and Sandy Park before the pinnacle event at Twickenham Stadium, with hopes to sell out the iconic venue in what could be a world record attendance for women's rugby.

Massey believes that by bringing the game to new locations such as York and Brighton, which currently do not house a large rugby union fan base, World Rugby will be able to create a largely accessible tournament whilst continuing to grow the appetite for women's sport.

"We’re expecting lots of new fans and so it was really important for us to go round the country to make it accessible," she added.

"Brighton was one of the venues for the Women's Euros so we know that there's a big appetite for women's sport and it's just galvanising those cities and venues that haven't hosted rugby before.

"York was also one of those places who are looking to grow the game with lots of community rugby clubs.

"Once we know the match schedule, we're going to work really closely with those cities and communities to adopt the countries who will be playing there.

"It's about getting teams out to schools, getting open training sessions, and building the profiles of the teams in those regions."

Tickets start from just £5, with the highest category sitting at £95 for the final. Tickets go on general sale in October following the conclusion of the WXV tournament.

Director of Ticketing Paul Lemon is incredibly proud to provide an accessible and broad range of ticket prices to appeal to fans whilst correctly valuing the strength of women's rugby.

With a ticket to the women's Euros 2021 final sitting at just £50, Lemon believes that World Rugby can learn from the events of the past to help produce the biggest-ever celebration of women's rugby.

“We can absolutely take pride in our price points," he said.

“At the lower end, we have competitive pricing to domestic women’s rugby in England and the top end, it is one of the most expensive women’s sports tickets you will see in this country and we think that is the right thing for the sport.

“The Euros final is a great example as they could have sold that final three times over and we’re now three years on from that so we're in a different time for women's sport.

“The women’s game is growing and we’re confident in those prices."