A POOLE based communication agency has won the 2024 Chartered Institute of Public Relations (CIPR) Excellence Awards.

Liz Lean PR (LLPR) was commended for its 'Best Day Ever’ campaign for Paultons Park, taking home the beauty, fashion, and lifestyle trophy.

Liz Willingham, managing director of LLPR, said: “I’m extremely proud of and grateful for our team at LLPR. Taking home this national award is a testament to the hard work, dedication, and creativity of everyone in the team.

“We’re so pleased to have won for our work with long-standing LLPR client and fellow south coast business, Paultons Park.”

LLPR was briefed to develop and deliver a campaign to make Paultons Park the UK theme park of choice for families during the 2023 summer holidays.

The multi-channel strategy resulted in 112 pieces of positive media coverage, with a reach of more than 61 million.

More than 1.8 million users were reached through Instagram collaborations, and Paultons Park saw close to 35,000 online mentions during the campaign, an increase of over 580 per cent in the same period in the previous year.

Rob Griffiths, head of marketing and communications at Paultons Park, said: “LLPR thoroughly deserve this award win. The team delivered great work on our Best Day Ever campaign and provide high quality support and consultancy to us every day.”