PUBS in Bournemouth served up to 62 per cent more pints than usual during England’s seven games in the Euro 2024 matches, according to new figures.
The data was compiled by hospitality technology company, Access Hospitality, based on data from 1,200 venues in England using its pub till software.
Researchers looked at the amount of pints bought during the days that England played, and compared the figures to the same day in the previous week, when they weren’t playing.
They also looked at the value of the drinks, and determined that Bournemouth residents spent 68 per cent more on beer than on standard days.
Martin Verdon-Roe, GM Hospitality at The Access Group, which Access Hospitality is part of, said: “Despite losing to Spain in the last five minutes of the final game in Berlin, England’s performance in the Euros 2024 captivated the nation, and provided a huge boost to pubs and entertainment venues across the country.
“There’s nowhere better to rejoice a goal hitting the net than watching it inside a pub, or outside in a beer garden during summer.
"The Euros has been a golden opportunity for venues to attract more customers, especially on traditionally quieter nights of the week like Tuesdays.
"As our data shows, they’ve more than risen to the occasion.”
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