FREE ice cream is to be given away at a Bournemouth shopping centre to celebrate a milestone. 

Bobby's Parlour Coffee, Bakery & Ice Cream Shop will give away 100 free pots of ice cream to the first 100 guests on Sunday, July 28. 

The business, in Bobby’s in Bournemouth town centre, is celebrating one year of trade from the popular building. 

Guests can look forward to classic favorites such as Reese's Pieces, Eton Mess and Oreo and on the day itself a birthday ice cream which blends real bits of a birthday cake and sprinkles will be available. 

Simon Brooks, owner of Bobby’s Parlour Coffee Shop, said: “We are incredibly grateful for the support and love we've received from our community over the past year. 

"This celebration is our way of saying thank you.  

“We can't wait to share our new ice cream flavors with everyone and look forward to many more years of serving our wonderful customers in Bournemouth town centre." 

The free ice cream giveaway will begin at 8am on July 28 and the first 100 guests will receive a complimentary pot of their choice.  

Early arrival is advised.