A COUPLE have launched a creative studio in Pokesdown offering bespoke clothing, re-worked vintage fashion and alterations.
Fereday Studio, in Christchurch Road, is changing the fashion landscape with its sustainable clothing pieces.
Morgan Fereday and James Wilson opened the working studio and store last month after building the interior from Morgan’s parents’ old kitchen.
(Image: Newsquest)
Morgan, who has lived in Highcliffe her whole life, has been offering clothing alterations for around three years from an at home studio.
“When I met James, he suggested we should do the re-works,” said Morgan.
“I never had the inspiration on my own, I was always focused on my alterations.”
Morgan said she has had some weird and wonderful clothing requests including bespoke giant M&M’s costumes.
Some customers have also requested for their loved one’s clothing to be turned into soft animals as a keepsake.
The couple also create all the Fereday patches from scraps of material to promote sustainability.
(Image: Newsquest)
“I re-work jackets and then use the offcuts to make matching bags that are sold separately,” said James.
“We have been trying to catch a younger audience, so creating statement pieces that are one of a kind.
“You get the best of both worlds.”
James used to co-own a shop in Brighton and has now brought his experience to Pokesdown.
“We knew it would be a challenging area for footfall, but we are hoping we will be a destination spot where people look to come to,” said James.
He added: “It is a shame that more people do not shop in Pokesdown.”
(Image: Newsquest)
James said Morgan has secured a large client base for her alterations and their re-worked clothing is also advertised on both Etsy and Depop.
Some of the work Fereday have done include re-imagined jackets, joggers transformed into a skirt two-piece and an old shirt turned into a chic top.
James said vintage re-works are “not massively done” but all their pieces are available in-store to be tried on in their changing room.
Also available in Fereday studio is James’ artwork, which can be found in-store or on www.jameswilson.studio
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here