A JEWELLERS in Poole has unveiled its new look as part of a multimillion-pound store investment programme.

H Samuel at The Dolphin shopping centre has re-opened following a refurbishment ‘designed with Poole’s shoppers in mind’.

The revamped store has a bright and modern interior, with a host of new features to improve and enhance the shopping experience.

Store manager, Simon Peacock, said: “We wanted our customers to feel right at home from the moment they enter our store.

“We’re here to help them celebrate the special moments in their lives and we’re also a destination for fashion lovers to discover the latest jewellery looks and trends so we really wanted to bring this to life in our store.

“Amongst the fresh, bright and modern interior/exterior, we’ve updated our Perfect Piercing Studio, creating a destination for customers to style their own look from our extensive earring collection.

“We’ve also enhanced our design consultation area, where customers can add a personal touch to their jewellery with engraving; customise their own one-of-a-kind perfect piece by selecting their stone, cut, setting and budget or bring to life their design vision and create their own unique, bespoke piece.

“We’re really excited and hope our customers will love our makeover.”

The refurbishment of H Samuel in Poole is part of a multimillion-pound store investment programme by parent company Signet Jewelers UK and Ireland.

A total of 41 H Samuel stores and 14 Ernest Jones stores across the UK are being refurbished.

Neil Old, managing director at Signet Jewelers UK and Ireland, said: “This significant investment underscores our dedication to local high streets and shopping centres across the country.

"We believe that a vibrant retail sector is a vital part of a thriving community and we hope our refurbished stores will be warmly welcomed by local shoppers.”

To celebrate the opening of the new-look store, from September 27 to 29, H Samuel is inviting shoppers in for a glass of bubbly and a special weekend of giveaways, money-off vouchers and the chance to win a £1,000 gift card.