A BOURNEMOUTH coach holiday group has acquired a hotel in Somerset.
Westbourne-based Daish’s Holidays has bought The Sandringham Hotel in the seaside town of Weston-Super-Mare.
Bought for an undisclosed sum, it joins the company’s portfolio of 11 hotels across England and Wales.
Bosses have said the purchase of this 92-bed hotel is a strategic investment and marks a “significant milestone” in the company’s 45-year history.
It's hoped the sale will ensure the long-term sustainability and future growth of Daish’s Holidays while “enabling the company to continue to provide great value, traditional holiday experiences” for decades to come.
Weston-Super-Mare has been one of Daish’s Holidays key target locations for several years, after witnessing an increased interest from customers looking to holiday in the coastal resort.
George Brown, managing director at Daish’s Holidays, said: “We are incredibly excited to have completed on the acquisition of The Sandringham Hotel in Weston-Super-Mare.
“The town is a gem on our British coastline, and we have been on the lookout for a hotel in the area for a while as we know the location would sit well within our group of hotels and is a popular destination for our customer base.
“The Sandringham Hotel occupies a prime location on the iconic seafront, boasting incredible views of the sandy beach and the Bristol Channel, and we’re sure it will be a big hit with our customers in the coming years.”
The hotel remains open as Daish’s Holidays take on the management of the premises and the existing guest bookings, as it looks to incorporate Daish’s business model in the future.
George added: “Daish’s Holidays is committed to preserving the hotel’s character while incorporating our hospitality ethos to provide a great value, traditional holiday experience.
“We look forward to welcoming guests to our newest addition in due course and creating more unforgettable memories for years to come.”
Daish’s portfolio includes the Somerset Hotel in Llandudno, north Wales, Devonshire Hotel and Abbey Lawn Hotel in Torquay, Devon, Hotel Prince Regent and Russell Hotel in Weymouth, the Sands Hotel in Westbourne, Daish’s Hotel on the Isle of Wight, Esplanade Hotel, Scarborough in North Yorkshire, Imperial Hotel in Eastbourne, East Sussex, County Hotel in the Lake District, Daish’s Blackpool Hotel and Barrowfield Hotel in Newquay, Cornwall.
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