A NEW Pandora store is opening in Bournemouth town centre.

The jewellery company is opening its new store at 3 Commercial Road today, Thursday, October 31.

It replaces Pandora’s branch in Old Christchurch Road, which has now closed.

The unit at 3 Commercial Road was most recently occupied by iTech – a shop repairing damage to phones while also selling cigarettes, vapes, e-liquids, starter kits phone cases and coils.

iTech had taken over from The Body Shop, which closed its doors in March after the company fell into administration.

Pandora’s signature pink and white signage began appearing at the unit a few weeks back, advertising an Autumn 2024 opening.

Signage remains at the old store, but a notice on the door reads: “Visit us at our new store [at] 3 Commercial Road, Bournemouth”, and “New store opens on October 31, 2024.”