A NEW discount card has been launched for BCP residents.

The new Pier Perks card offers 20 per cent off at Bournemouth Pier’s top attractions and shops.

For £1, residents of Bournemouth, Christchurch, and Poole with a BH postcode can sign up and unlock a year of savings.

Card holders can claim discounts across RockReef, Pier Zip, Key West Bar & Restaurant, and more businesses along Pier Approach.

Pier Perks has been introduced to encourage residents to explore and enjoy Bournemouth Pier’s iconic attractions, from exhilarating climbs and zipline adventures to dining with stunning sea views.

James Balcazar, group marketing manager for Adventure Attractions, said: “The Bournemouth Locals Pier Perks card is our way of saying thank you to the local community.

"We’re thrilled to offer BH residents the chance to enjoy Bournemouth Pier to the fullest, all year round.”

Residents can sign up for Pier Perks either online or at RockReef. The card is valid for one year from the date of purchase and needs to be presented on each visit to redeem the discount.