A BOURNEMOUTH supermarket has been virtually transformed into a tasty treat for a national festive campaign.
Tesco Express in Westbourne was one of many stores turned into gingerbread to raise awareness for a campaign to help customers ‘feed their Christmas spirit’.
The national supermarket chain has also announced a 10p donation to Trussell and FareShare for every gingerbread product sold this Christmas season.
The Helping Feed Your Christmas Spirit campaign was created to offer a message of togetherness, nostalgia and festive joy and features a short film.
The three-minute film, created by BBH London, follows the story of Gary and his life of ups and downs.
Later in the film, Gary’s world is turned into a tasty environment as viewers watch his surroundings transform into a magical gingerbread landscape with candy canes and a gingerbread Tesco till.
While the moment is festive, Gary begins to think about his absent grandmother and a fond memory of building a gingerbread house with her.
Viewers witness as Gary and his grandfather come together to relive the tradition and nostalgic comfort of the project and their home-made biscuit build takes pride of place on the Christmas table featuring a feast of Christmas favourites from Tesco.
Becky Brock, Tesco’s group customer director, said: “We want our Christmas campaign to connect people with the joy of moments that help feed our Christmas spirit and showcase how Tesco can help you do just that.
“We appreciate that even if you love Christmas, there can be little things that eat away at your Christmas spirit as well as things that help to feed it.
“We’re here to top up your Christmas spirit wherever we can, whether it’s the first bite of a Christmas sandwich, mince pie or gingerbread man, in the run up to the big day, a delicious, great value spread of food to enjoy with loved ones or service with a smile from our fantastic colleagues. We hope that the ad, and Tesco help feed your Christmas spirit this year.”
Felipe Serradourada Guimaraes, deputy executive creative Director at BBH London, said: “After the success of the 2023 campaign, we wanted to create something that built on last year but still felt fresh.
“As the BBH mantra goes, we wanted to move it on without moving it off. Another proud moment in the BBH and Tesco partnership.”
The advert will air on November 12 during The Martin Lewis Money Show and the Great British Bake Off at 8pm.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here