VIRAL make up brand Peaches and Cream has opened its first permanent base outside of Liverpool in Bournemouth. 

The brand which has sold more than 300,000 products on its TikTok shop has opened a shop in Bobby’s, in the town centre. 

Peaches and Cream has opened a permanent base in Bobby’s following a successful week-long pop-up stall back in the summer. 

Co-founder Kate Donnelly said: “Bringing Peaches and Cream to Bournemouth is a dream come true. 

"We can't wait to share our passion for makeup with the local community and turn the town pink." 

David Yates, sales and operations manager for Bobby’s Beauty Hall, added: “We’re thrilled to support another incredible independent brand and welcome Peaches and Cream into our beauty hall.  

“It’s an honour to be the first brick-and-mortar location outside of their hometown of Liverpool to showcase this iconic beauty brand. 

Peaches & Cream has earned a reputation for its bold, high-performance makeup products, creating a loyal following among beauty lovers worldwide. T 

Popular products at the new stall include the viral sun tint, their impressive range of makeup brushes, and dazzling pigments.