A POOLE based cake stand company has launched a new distribution centre in Europe. 

Prop Options, a cake stand brand based in Poole is making the bold move to launch a new distribution centre in the Netherlands. 

The reasoning behind this business move, is so the brand can reinforce its commitment to delivering exceptional customer service to its expanding international audience. 

Following the businesses successful move into the Middle East in 2023, this expansion into Europe is their next big step. 

The company believes that by establishing a presence in Europe it can provide faster delivery, lower shipping costs and the elimination of import and customs duties for those in the EU. 

This expansion of business tops off a very successful year for Prop Options, from launching new product lines to being centre stage at cake events.

The Daily Echo previously reported on Prop Options' trip to the world's largest sugar craft event, Cake International, where they designed a two metre tall cake for the events 30 birthday. 

Emily Lamb, managing director at Prop Options, said: “For the past four years, our business has seen rapid growth.

"This expansion reflects the demand we’ve seen from our valued partners and customers in Europe.

"With our new warehousing in The Netherlands, we’re now positioned to offer faster delivery, with local shipping rates, enabling us to pass on greater savings to our loyal customer base.”

Until November 29, Prop Options' EU customers had to customs and import duties alongside a very varied delivery time. 

However, their new centre in south-eastern Netherlands cuts shipping prices and delivery times.  

The business will still make its cake stands and separators from their base at Holton Health in Poole, these items will then be shipped to their centre in the Netherlands if needs be.   

The innovative brand, founded in 2018, by Emily and Bradley Young, designs and creates luxury cake stands, props and serve ware. 

Emily Lamb adds: “Our expansion into Europe is not just a major achievement for us as a business, it’s a leap forward in what we can provide to the European cake design and events industries.

"A huge thank you to our customers for growing with us and to the entire Prop Options team, who’ve been unwavering in their incredible efforts and hard work to bring this vision to life.

"We look forward to the next chapter of growth and innovation!"