In one of its biggest ever commercial agreements, AFC Bournemouth has signed a deal with the Seward Motor Group to sponsor Dean Court for the next three years.

The six figure deal for the naming rights was unveiled to the crowd before the home match against Rochdale on Saturday afternoon.

It is also a massive boost to the club ahead of the playoffs.

From July 1, the ground will be officially known as the 'Seward Stadium'.

Seward chairman John Saunders said: "We are very proud to be involved with the club and very excited by this deal."

Cherries chairman Eddie Mitchell added: "To see a good local family brand commit on this level is a testament to the hard work done at the club.

"The fans have never been as supportive and to have the backing of such a strong commercial partnership is a reassurance to all that we are an ambitious club with long term goals."

Full story see Monday's Echo