IN just 100 days’ time, the world’s biggest sporting event will be taking place in Dorset.

And as the countdown to the Games begins, local businesses and hotels are hoping ‘Olympic fever’ descends on the county, so they can capitalise on this once-in-a-lifetime event.

Andrew Woodland, chair of the Bournemouth Accommodation and Hospitality Association, said the organisation was staging a campaign in early June to increase bookings.

Nigel Hedges, chairman of Bournemouth’s Chamber of Trade, said: “The Olympics brings attention to Dorset and puts us on the map as a fantastic place to visit, so even if people aren’t booking up for the Olympics, at least they know that it is a place that is open for business all year round not just once every four years.”

Peter Scott, Chief Executive of Dorset Chamber of Commerce and Industry, said: “The ‘Olympic effect’ manifests itself in many different ways, and not everyone regards it as a panacea to their business issues.

“There will be those for whom it is all too complicated, and provides an excuse to leave the county and go on a staycation elsewhere.

“Another hot sultry summer will help bring in the tourists, but we have gone from ‘trout zone’ to ‘drought zone’ and back again in 48 hours, so anything can happen in the next 100 days.”

Graham Richardson, Poole Tourism Manager, said it is very much business as usual.

“With the Olympic sailing in Weymouth there is a real emphasis on Dorset and lots of anticipation, which coupled with the opening of the Twin Sails Bridge, the Diamond Jubilee and the Torch Relay will prove a boost to local businesses,” said Graham.

“Poole is already known for world class sailing and has produced world class competitors in Annie Lush, Kate and Lucy Macgregor, inset, who are putting Poole’s name on the map as part of Team GB. It all adds to the town’s international reputation for watersports, quality accommodation and fine dining.”

Best of the town

A CELEBRATION evening will be held in Bournemouth to mark the 2012 Olympic Games.

The resort will be hosting a spectacular night of entertainment on July 13 as the Olympic Torch Relay comes to town.

The council has organised a free programme of activities showcasing the best Bournemouth has to offer.

Bournemouth is one of 66 evening celebration locations and it will offer thousands of people the chance to come together and get involved in the Olympic spirit.

As part of the event, the Olympics organising committee and partners will stage exciting entertainment shows where a cauldron will be lit from the Olympic flame, marking the end of the day’s proceedings.

A week-long series of sporting events and celebrations are planned from July 7 to July 14 in Bournemouth.