Sainsbury's is the latest brand to get into the festive spirit with the launch of its Christmas advert for 2021.

The supermarket's festive ad during the finale of ITV's Angela Black on Sunday, November 14.

It becomes the latest retailer to announce the start of its festive campaign, joining the likes of JD Sports, Aldi and Celebrations. 

Titled 'A Christmas to Savour’, this year's campaign focuses on a single moment as the retailer tells customers "to savour every precious, delicious moment."

READ MORE: Aldi, John Lewis, M&S and more: watch every Christmas advert released so far

After the letdown of Christmas last year, Sainsbury's wants its customers to enjoy the classic moments of Christmas with friends and family coming together around the table.

The "sentimental snapshot" which was created by Wieden+Kennedy London starts with someone plugging in their Christmas tree lights and the words ‘Welcome Back to Christmas’ appearing on the screen and everything freezes.

A toy stops mid backflip and Etta James’ classic song "At Last" begins to play.

We see an entire family frozen into comical scenes - a grandpa is sitting in his chair cracking open a nut that has exploded and a woman opens a bottle of Sainsbury's Christmas Prosecco Rosé which we see spraying in the air.

Stephen Fry stars in Sainsbury's Christmas 2021 advert

Finally, the camera zooms out so we can the whole room and time restarts.

The gravy starts to pour, the Christmas cracker is pulled and the fizz sprays everywhere.

We even start to hear the familiar sounds of laughter and conversation over the soundtrack which is when Stephen Fry makes his starring appearance.

Fry's voice can be heard saying : “It’s been a long time coming, so let’s make it a Christmas to savour” as the advert fades.

Watch Sainsbury's Christmas 2021 advert

“With so many of us unable to spend Christmas with our loved one’s last year we, along with the nation, are really excited to fully celebrate Christmas once more," Radha Davies, Director of Brand Communications and Creative, at Sainsbury’s says. 

"One of the true highlights of the festive season is the much-anticipated Christmas dinner.

"Whilst the food is important, it’s also about what that meal represents, spending quality time with loved ones, catching up, enjoying a delicious meal and above all, having fun together.

“That’s why we decided to focus on savouring every moment with this year’s ad.

"We really hope everyone truly gets to enjoy themselves this year and can make it one to remember.”