CHERRIES owner Maxim Demin shared that the decision to part ways with head coach Scott Parker stemmed from a difference in views on the "strategy to run the club sustainably."

This morning Cherries announced that Parker would be departing the Vitality Stadium just over a year after his appointment, after three losses from the club's first four Premier League games.

READ MORE: Cherries 'part company' with boss Parker - less than four months after promotion to Premier League

In numerous interviews, Parker repeatedly stressed that his side needed further reinforcements, citing that there were a "million different reasons" Cherries had not strengthened over the summer.

Demin also seemed to suggest that Parker did not "show belief in and respect for one another".

Speaking to the club's website, Demin shared: “I would like to place on record my gratitude to Scott and his team for their efforts during their time with us.

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“Our promotion back to the Premier League last season under his tenure will always be remembered as one of the most successful seasons in our history.

“However, in order for us to keep progressing as a team and a Club as a whole, it is unconditional that we are aligned in our strategy to run the club sustainably.

“We must also show belief in and respect for one another.

“That is the approach that has brought this club so much success in recent history, and one that we will not veer from now. Our search for a new head coach will begin immediately.”

Gary O'Neil has stepped into the breach to serve as interim manager, with development squad coaches Shaun Cooper and Tommy Elphick assisting.

Cherries are next in action tomorrow, when they host Wolves at the Vitality Stadium (kick-off 7.30pm).