CHERRIES fans have now seen the kit their team will don for the upcoming campaign, with the club releasing their home shirt for the 2023-24 season earlier this morning.

The seventh jersey designed by kit providers Umbro features a return to a move familiar look after last season’s zig-zags, with the club describing the kit as having “traditional style” black “classic stripes” with a red “pin stripe.”

The collar – or lack of – is listed as a “grandad style neck” by the club’s Superstore.

Whilst the reception from fans were largely positive, there were a few supporters pointing out another price increase, following increases to season tickets and regular ticket prices.

It is the third time in four seasons will have to pay more for a replica jersey, with the fee for a men’s shirt increasing from £55 to £65.

Prior to that, Cherries fans had paid £50 to wear the same colours as their heroes during the 2021-22 season.

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