CAN you imagine turning up for your weekly shop and being greeted by a large luminous sign saying: “Thank you for letting us rip you off – we value your custom.”

Well, that is precisely what is happening with millions of shoppers too busy multitasking with insufficient hours in a day to get everything done and consequently placing their trust with their favourite supermarket to conduct themselves professionally.

Every time I shop in any one of the wide choice of popular super markets locally I find, within minutes, misleading offers. Examples are 2kg ‘better pack, better value’ spaghetti for 27p more than two single 1kg bags. Carnation milk at 36p a tin or two for 80p. My favourite are the peas ‘reduced’ from 35p to 35p.

There can be no excuse for ripping customers off with dishonest offers.

MIKE FRY, Moorland Crescent, Upton